Reference: The Missing Link in Discovery
Tuesday, May 11, 2010, from 2:00 - 3:00 p.m. EST
Note: If this time doesn’t fit your schedule, you can find this and other programs in the Library Journal archive at http://tiny.cc/xadfa.
Reference has never been in greater demand, as witnessed by the rise in Wikipedia and the prominence of reference results in Google and other search engines. Often, students do not realize that reference is what they need. The challenge to library vendors and librarians is to build reference tools and services that bridge the gap between reference librarians’ expertise, the library’s extensive information resources, and today’s users.
This discussion will look at the importance of helping users build a vocabulary and develop broad contexts for their research. Without this starting point, students are overwhelmed and they lack the vocabulary to search the professional literature and collections in their library. Addressing this problem is what reference content, librarians and services have always been about.
A group of library and reference experts will describe ways to raise the profile of reference as the missing link in information discovery and overall research effectiveness:
- How can reference content be put under students’ noses so that it can be discovered without looking?
- How can Google’s examples of "personalized search" be replicated by something Credo calls "librarianized search"?
- What are the essential elements of context students need to best make use of the power of discovery systems?